How Much Should I Pay For SEO Content Writing Services?
This is the big question we’ll be tackling in today’s blog post.
Who should you hire? And better yet, will they be worth your while ($)?
Let’s kick things off with some Search Engine Optimization (“SEO”) 101:
SEO services and content writing go hand-in-hand.
To use SEO services, you need content. To really make the most out of your content, unsurprisingly, your audience really needs to be able to find your site.
Time to optimize those search engines.
Let’s not beat around the bush here.
SEO and content writing pricing can be a bit of a minefield.
It can be hard to decipher whether you’re getting the right balance between budget and quality.
Spoiler alert: prices can vary a ton!
As a business owner, you don’t want to skimp on quality (you get what you pay for, to a certain extent), but you also don’t want to throw your hard-earned cash into the wind.
Length of a piece of string, anyone? You might be tempted to go low, but your content and traffic is not a nice-to-have add-on.
It is the heart of your business.
And like all good-hearted businesses, the investment you set to its SEO content is crucial. When it comes to paying for SEO writing services:
If it seems too good to be true, well, chances are it is.
In other words, what you see is what you’ll get. There are plenty of dirt-cheap offerings out there without any guarantee of quality. SEO content writing shouldn’t be seen as an expense, but as a dire investment into your business.
Is it really necessary to hire professional content writers? What value do they bring to your site?
Well, “good” content writers provide solutions to bring you the same results as a “good” SEO specialist.
You get things like increased traffic to your site, strategized enhancement of your user’s experience, and all that good stuff to make sure your business sees higher conversion rates. You get where I’m going with this.
As a result, content writing services can vary hugely in their price and quality.
Online content mills that produce bland and samey content are cheap and dime to the dozen. Their outsourced content writers often lack the skills and the knowledge required to deliver you any kind of effectual results.
At the other end of the scale, there are some very flashy agencies who will ask you to part with vast sums in return for their services.
Where does one draw the line?!
How to Hire a Good Content Writer
A content writer worth investing in does much more than write a generic listicle for your website.
Some of the things a good content writer should offer you include the following:
- Thoroughly review your website, its content, and do the same for your competitors.
- Follow your market.
- Go over your content marketing strategy with you.
- Examine your target audience in detail.
- Use Google Analytics to assess how your website is currently performing.
- Go over different ideas for content topics, formats and headlines with you.
- Look at how to make content economically useful.
- Perform extensive research into topics as discussed in your respective industry. This includes specific keywords, related content, and other data analysis.
- Use authoritative sources for your research, and maybe conduct interviews.
- Write well-researched, attractive and formatted posts, with subheadings, images, and/or other media.
- Insert in-text link directs to pages within your site as well as to other sites (this helps Google find you more easily!).
- Edit, proofread and reads their work out loud thoroughly.
- Follow-up with you on data analysis and reporting to explain how effectively the content has worked for your site.
So, yes, it’s actually quite a lot! But, have no fear.
A good copywriter will also help you figure out what you need.
Types of Content Writing
SEO internet marketing agency Webfx.com reported that the average cost for a page of content in 2019 is from $25 to $25,000.
You read that right – a single page of web content can cost you a whopping $25,000.
As you can see, I wasn’t kidding when I said ‘piece of string’!
The type of copy you’ll need is in fact a key factor which can affect the overall pricing you’ll have to pay for these services.
Your Website’s Landing Page
This is where your target audience, well, lands. Treat it like a first date.
Although you want to allure your audience, you also have to make sure you don’t come off sounding desperate.
Besides for the purpose of bewitching your audience into digging your content, your landing page also needs to contain a call-to-action. Why?
You want your reader to get to know your brand. Understand your product or service. Book a call with you or to make a purchase.
A well-crafted landing page turns visitors into leads, customers, and so on.
If you could only choose one page of your website that mandates professionally crafted SEO mastery, it’s your landing page. Conversions are key.
It all depends on how much you are willing to invest in your business. Avoid the extreme ends of the market to make sure you get the best value from your investment.
SEO Blog Articles
One of the bestselling services in digital marketing as of 2019 are SEO blog posts which help bring in that precious, precious traffic to your website.
Good SEO blog posts will also direct your audience to do the right thing (the thing that you want them to do) — like check out your services, make a purchase, subscribe to your newsletter.
The price can depend on how much research is involved.
Some service providers will charge by the hour, by the word count, or on a per-project basis.
To put things into perspective, the average professionally-written SEO blog post will cost somewhere between $150-$800.
SEO rich blog posts tend to be more pricey because your posts need to be properly customized for Google to find them.
Again, you need to balance quality with cost.
Other types of web content services
Keyword research as a service itself can cost from $500 to in excess of $1,500.
Sales emails and long-form articles cost more. They require more work, but they drive more traffic to your site. These can cost an average of $400-$800 a page.
Press releases have a very specific format and purpose which can be useful for generating more business if done right (and you want it done right). Expect to pay around $500-$1000 for a decent press release.
Email copywriting again varies in cost, from around $100 to $2000 per email, as reported by webfx.com
SEO Triumphs the Digital Marketing Realm
Search engine optimization is vital if you want your site to rank higher up on Google.
And which pages on Google do you click from?
The top ones.
Much like content writing, the price of SEO services is dependent on the country where the services are being carried out, the quality and depth of the work, the experience of the SEO professional or agency, and how competitive your industry is.
Again, don’t go too low. Rookie mistakes can result in penalization for your site by Google.
Examine the skill set of your SEO agency or professional. Ask how your visibility will be improved, and what their plan is for making sure you get the best return on investment.
SEO Pricing Guide
SEO pricing comes in a few different shapes: hourly, per project, a monthly charge called a monthly retainer, or pay per performance (relatively new but becoming more common).
Fixed Price SEO Packages
In terms of hourly rates, effective SEO campaigns may need 12–104 hours per month. And the average rate for SEO is $76-$200 per hour.
By project, SEO can cost an average of $1000-$7500.
A site audit can cost $600-$20,000, depending on how in depth it is. And projects can even reach $250,000.
Per month retainer fees for SEO can go from an average of $250 to $5000.
You could go even higher than that. SEO can get real bougie: some other sources list prices of up to $500 per hour and $10,000 per month for overseas SEO, and even up to $700 per hour.
So, what’s the bottom line?
Choose your SEO service provider carefully. Consider your budget and your ROI.
Finally, straight from the horse’s mouth:
Google has a handy guide to selecting the right SEO.
To learn more about pricing models and retainer packages that SEO providers have to offer:
Moz.com also put together this great infographic which highlights the huge range of SEO tasks, companies and prices across different countries.
How to hire an SEO – in the words of Google Webmasters:
“To some SEO seems like black magic. Having worked with Google search for over a decade what I’ve learned is that first it’s not black magic. And second, if you want long-term success there aren’t any quick magical tricks”
MAILE OHYE, GOOGLE
You may be curious to see what's waiting in stores for you.
If you're looking to create content that boosts your site traffic, builds an authentic brand story AND drive sales performance, let's get in touch today.